Untapped
Revenue
Unauthorized cable TV viewing costs
your company thousands of dollars in lost revenue. In
fact, it is estimated that in most systems 8% to 20% of
households are receiving cable access without paying a
dime! GE Marketing will coordinate a campaign that
can convert 50% to 75% of unauthorized non-subscribers
– households that are watching your cable
service free of charge – into paying viewers. Our
experienced field staff is aware of the sensitive nature
of such an investigation. They are trained to handle your
potential customers in a non-threatening, friendly manner
that will promote ready conversions. In one clean
sweep, GE Marketing will eliminate unauthorized viewing
and bring you new subscribers.
Not only can an audit unveil unauthorized non- subscribers
and convert them into paying viewers, it can also detect
those subscribers who are receiving unpaid premium services.
Another revenue generator for your company!
Technical Services
GE Marketing can provide the following:
-
Non
Sub and Subscriber Audit
-
Full Tap Audit
-
Trap Pulls
-
Trap Realignment
-
Drop Replacement
Accurate Database
Within many databases, there are
inaccuracies. These cost a company time, money
and credibility. Marketing efforts and funds
are wasted when a campaign does not reach the targeted
customer correctly. GE Marketing uses your existing
database to conduct an audit. As our team is reviewing
each household, many of these costly errors will be
detected and reported. When the project is complete,
you will hold an accurate, complete database –
the most powerful tool of any business, in any industry.
|
